LUNYA X LOVE STORY
LAUNCH CAMPAIGN
- ART DIRECTION
- CAMPAIGN DEVELOPMENT
For Lunya’s Love Story campaign, we led the art direction for a capsule inspired by the timeless minimalism of Carolyn Bessette Kennedy and JFK Jr. Set against the backdrop of New York City, the campaign reimagined 90s quiet luxury through a modern Lunya lens with polished silhouettes, tonal layering, and understated glamour.
Drawing from the cultural conversation surrounding FX’s Love Story, the visual direction was designed to feel cinematic, intimate, and effortlessly aspirational. Through refined styling, grounded storytelling, and elevated imagery, the campaign positioned Lunya’s silk separates as versatile wardrobe staples made for life beyond the bedroom.
The result was a fashion forward campaign that connected luxury sleepwear with modern day romance, iconic New York style, and the art of everyday dressing.
Photographer: Sam Dameshek
