SUU

Suu is a Japanese-inspired apple cider vinegar and Tri-Biotics drink mix designed to make daily gut support simple. We partnered with the Suu team to create a minimal yet bold brand identity and packaging system that balances Japanese heritage with modern science. From the custom typography and refined visual language to the vibrant, flavor-driven color palette, every element was designed to make gut health feel approachable, elevated, and easy to incorporate into an everyday routine. The result is a distinctive wellness brand that feels rooted in tradition while remaining fresh, functional, and built for the modern consumer.