MR BEAST THE MUSICAL

CAMPAIGN DEVELOPMENT

  • MERCH
  • SOCIAL MEDIA CONTENT
  • ART DIRECTION
  • CAMPAIGN DEVELOPMENT

“MrBeast The Musical” is an unofficial musical inspired by the life of Jimmy Donaldson, better known as MrBeast. The production follows the coming-of-age journey of a small-town kid with a dream as he grows into the world's biggest YouTuber.

We partnered with the creators of the musical to develop its visual identity, creating branding, marketing materials, and merchandise designed to capture attention and bring the story to life.

MR BEAST THE MUSICAL
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