Lunya PDP Imagery

We led the art direction and studio imagery for Lunya’s Silk Capsule, creating a clean and elevated visual system designed to showcase the collection across ecommerce and marketing channels. Inspired by modern minimalism and effortless dressing, the imagery focused on sculptural posing, tonal styling, soft movement, and intimate product details to highlight the fluidity and versatility of the silk pieces.

The studio direction balanced fashion forward styling with wearable simplicity, positioning the capsule as both aspirational and deeply functional. Designed for use across PDP, email, paid media, and social, the imagery created a cohesive visual language that elevated the launch while remaining distinctly rooted in the Lunya brand world.

Photographer: Benjamin Askinas