Form

For Sami Clarke’s Core Defined program on FORM, we developed a visual identity rooted in mindful movement, sculpted strength, and elevated simplicity. The creative direction reflected the program’s focus on core engagement, posture, balance, and intentional training through a clean and refined visual system.

Combining minimal typography, structured layouts, and soft yet confident art direction, we created a cohesive world that felt both aspirational and approachable. The result positioned Core Defined as a modern and elevated wellness experience within the FORM ecosystem.