ASTR THE LABEL

ASTR the Label came to us for a refined brand refresh focused on evolution rather than reinvention. Through subtle but intentional updates, including a slightly heavier wordmark and a curated typography system, we modernized the brand while preserving the familiarity and femininity people already connected with.

The refreshed identity brought greater clarity, sophistication, and versatility across touchpoints while staying true to the brand’s existing world. The result was a polished and elevated visual direction that felt both timeless and current.